Understanding the personalities of founders is essential when making investment decisions as these traits can heavily influence business outcomes and decision-making accuracy. Here we will explore how the different personality types of a founder should affect investment decisions.
Investment decisions are often driven by performance related data and analytics, but what about the human element? What about the emotional, stressful, and impulsive side of a founder's decision-making process?
Through an understanding of the science behind human behaviour and emotion, it is possible to assess a person’s proclivity for lying and dishonesty. Psychological assessment can be a valuable tool for mitigating risk and ultimately revealing how a founder behaves in certain situations and how they think under pressure.