When Founders Get Rich

People’s behaviour can change when they become rich in various ways, some of which include:

  1. Increased confidence and a sense of entitlement
  2. More focus on material possessions and status symbols
  3. Greater sense of control and power over their lives and others
  4. Decreased empathy and increased self-centeredness
  5. A tendency to become isolated from those they perceive as being less wealthy or socially inferior

Not all individuals who become rich experience these changes and that the extent to which behaviour changes can vary greatly from person to person. Additionally, many people who become rich also experience feelings of stress, anxiety, and guilt, which can impact their behaviour and relationships. It is also worth noting that the effect of wealth on behaviour can depend on the individual’s values, cultural background, and prior experiences.


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